Tag: niche marketing
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SOW 68: Branding Strategies for Speakers with Vickie Sullivan President of Sullivan Speaker Services
As speaking expert Vickie Sullivan says, “Buyers do not want content that they’ve heard before.” So how do you offer unique content? Jason Hartman and Vickie, President of Sullivan Speaker Services, Inc., talk about what this means from a market intelligence standpoint. There are three standards that define uniqueness in thought leaders: 1. What haven’t…
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SOW 67: Creating Passive Income Streams with Pat Flynn Founder of SmartPassiveIncome.com
One of the greatest ways in the current technological age to generate some extra money is through passive income. The concept has been around and in practice for some time now, and there are many tips and tools available to get started or improve an existing process. The definition of passive income on Pat’s website…
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SOW 65B: Motivating Motivational Speakers with Jane Atkinson CEO of Speaker Launcher
Jason Hartman interviews Jane Atkinson, business and speaking consultant with Speaker Launcher, about the best methods to develop a successful speaking business. Jane describes her process, Ready, Aim, Fire. In the Ready stage, it’s getting crystal clear on what the speaker is promoting or selling. The Aim phase is making sure the speaker’s websites are…
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SOW 64: Selling Digital Goods Online with Fred Gleeck Author & Information Marketer
Known as the king of information marketing, Fred Gleeck joins Jason Hartman for a great interview, talking about his experiences in information marketing from over the last 24+ years. Fred weaves together the progression and changes in info marketing, stressing that trust is the one thing that has never changed. Fred teaches on a range…
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SOW 63: Digital Marketing Research & Amazon’s Kindle with James Jones CEO of The Net Results
Jason Hartman is joined by head of The Net Results, James Jones, to talk exclusively in this interview about Kindle and how to create direct profits. James defines Kindle Triangulation, which starts with picking the right niche by doing market research. Most books that don’t perform well in the Kindle marketplace are the result of…